Branding, Website, Full Brand Rollout
Worked as a supporting designer creating brochures, print ads, emails, banners, word and powerpoint templates, as well as assisting in overall image retouching and photo composition which is at the heart of this rebrand.
"A brand refresh for Hylant insurance in an effort to separate themselves from the herd mentality and project an image that reflects their individuality. This is what drives our creative direction, connecting the Hylant brand with the target audience through thoughts, feelings and the words of Hylant clients and employees themselves. This personalized approach is also reflected visually throughout the creative, from its sophisticated use of color and photography to its artistic sensibilities.
We’ve utilized a circle to represent the individuality of our clients and our approach to their business. If each of us were to draw a circle, no two would be alike. No two clients are alike, either. That’s why every application is unique and slightly varied as a metaphor for Hylant’s individualized approach."
-Work done as part of the team at Hart-